AICP Southeast Sponsor Reel 2012

We were honored to produce the 2012 AICP Southeast Sponsor Reel – a three minute exercise in creativity that had to dazzle the most critical of audiences: our own peers.

We enlisted the help of a Pico Pocket Projector and our award-winning design and audio teams to create a fluid, organic piece that utilized dozens of unique textures as mediums to display sponsor logos with beams of light out of our mini-projector.

This multi-step process involved designing the light show in After Effects, projecting it onto surfaces like broken egg shells, bubbles, watermelons and even our own faces, filming it, composing a custom audio track and projecting it back for audiences in a packed theater. The final result was a truly “enlightening” experience.

Creative Development
50%
Design
30%
Post
20%