BING + The Walking Dead

GOLD ADDY, PROMAXBDA BRONZE WINNER

We worked with the two brands to create and execute a rich brand integration campaign, with several versions of the creative both on-air and online, working with the Emmy Winning special effects team on the show, KNB to get zombies searching.

The campaign was such a creative success, Bing reached out to us to create additional versions to air as part of an additional buy on AMC.  The second season premiere, where this spot aired, became the highest rated drama ever on cable, delivering 4.8 million viewers 19-49, besting every cable and broadcast show that night.

Check out the NYT feature about the campaign.
Creative Development
25%
Production
50%
Design
10%
Post
15%