Capital One + TLC

PROMAX BDA GOLD WINNER

If you give people something to talk about, they might just talk about it.

Each spot features a “water cooler worthy” bit of info about an advertiser’s brand or product. The idea behind these Fun Facts is to inspire advertisers to share little-known tidbits about life as it relates to their products.

One step beyond the brief… to that place of urban trivia. From a business stand-point, this helped the Ad Sales team create much more value for typically lower-valued billboard time… and helped this on-going campaign garner it’s awards.

Creative Development
40%
Design
40%
Post
20%