Dunkin’ Donuts + ESPN

BRONZE, IAB MIXX AWARDS

We kicked off NFL football season with a custom open for the “Field Pass” segment on ESPN’s Monday Night Countdown, presented by Dunkin’ Donuts.

We shot with YouTube sensation BdotAdot5 to celebrate the fun, and sometimes over-the-top, side of football culture with his creative touchdown dances.

So, how did fans react to the celebrations? They loved them! There have been more than 6 million video views, 15,000 Periscope viewers, 7.5 million Snapchat discover views, 22 million video impressions, 350,000 engagements on BdotAdot5 posts, and numerous articles written about the campaign. The 2015 season has been a memorable one, and DD entered the social conversation around football in a unique way. It’s cause for an excessive celebration.

(Post done by Hill Holiday)

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