Food Network Upfront Open

We went all out for them, creating an Open Tape that featured a custom song inspired by the most recent Oscar-winning Muppets musical and Food Network talent from across the board dancing in the street.

We wrote, recorded and arranged a musical piece that was shot on location in Universal Studios and brought it to life with a team of dancers, choreographers, baton twirlers and stilt walkers.

The end result was a delicious ode to Food Network that set them apart from the usual Upfront hotmix. And who knew Ron Ben Israel, star of Food Network’s “Sweet Genius” was also a classically-trained ballet performer? A perfect match indeed.

Creative Development
25%
Production
50%
Design
10%
Post
15%