Quikrete + FYI

We put Quikrete to the test with some fast-drying stop-motion animation on FYI.

We love using stop-motion and time-lapse photography to create high production value at a low cost for our clients. For this integration with FYI, we made two unique :20 vignettes featuring practical projects that use Quikrete products. During the painstaking creative process, we planned an extensive shot list based on the steps of each project to provide valuable takeaways for the audience in a very short amount of time. Two cameras captured the action from multiple angles as we worked against the sun to keep the lighting consistent throughout a one-chance-to-get-it-right scenario.

Creative Development
25%
Production
50%
Design
10%
Post
15%