TLC Upfront Close “How Sweet It Is”

MARK AWARD BRONZE WINNER

We haven’t had this much fun with an upfront tape in a long time. We traveled around the country, shooting TLC’s most recognizable talent singing and dancing along to a fabulous Michael Buble cover of “How Sweet It Is” (to be on TLC).

In beautiful locations in and around these star’s homes, our footage made for an incredibly sweet multi-screen experience that had advertisers in the audience tapping their feet and feeling the love on TLC. For some added fun, we also had custom hand-painted replicas of the TLC logo for the talent to hold and interact with throughout the tape. We were very pleased to be voted “favorite overall channel presentation” among all the upfronts presented at that year’s Discovery Communications show.

Creative Development
15%
Production
25%
Design
10%
Post
50%