BRONZE ADDY, PROMAXBDA NOMINEE
Take a wild ride with social influencer Darius Benson and his brother Cam in the adventurous 2017 Toyota RAV4.
For this influencer-driven digital campaign created for Toyota and 22squared, we rode along with social media stars (and brothers) Cameron and Darius Benson through a 250-acre park filled with over 500 wild animals including giraffes, zebras, water buffalo, and ostriches. We covered the action from every angle – 4 GoPros, a 360º camera inside the car, a camera car following behind, and a drone capturing aerial shots from above – getting viewers up close and personal with our duo’s experience and all the great features of the RAV4 that make it “safari-certified.”
After assembling the best moments from the shoot and developing custom title graphics and lower thirds, we delivered a long form version with cut-downs for additional digital and social outlets. As added value, we also used our 360° camera to create extra content for Facebook and YouTube allowing viewers an interactive look around the car to feel as if they’re along for the ride, too.Click here to read the full case study