We mixed it up with E! and Absolut at the first ever “Live from the Red Carpet” Emmy party for the launch of Absolut Electrik.
Our goal was to capture the energy and essence of awards season within the world of an upscale viewing party with friends inspired by Absolut’s TRANSFORM YOUR NIGHT campaign. We created two custom :30s that put E! News Correspondent Zuri Hall at the center of the event, covering the highlights of the evening and showing off Absolut Electrik, featured in the night’s signature cocktail.
After navigating the craziness of Fashion Week in New York and essentially shutting down the Meatpacking District, we gave a chic club location a complete makeover in the style of Absolut’s newly released Electrik bottles. In the spirit of the Emmys, we were going for Best Set Dressed.
Then we let the party begin, drifting around the venue to create the feeling of finding inspiring moments as they happened live. The kinetic camera movement and beautifully lit shots help these vignettes deliver a premium feel that’s in line with both brands.
And we did it all in a pinch, we managed to go from start to finish in a week’s time to deliver the campaign for the big night.