Dr Pepper + AMC

MARK AWARD GOLD WINNER

We married Dr Pepper’s fun and successful One of a Kind brand campaign with The Walking Dead’s dedicated viewership to highlight their Ultimate Fan Contest. And everything, from the first take to the color correct and final tracking/composite, was completed in one week (and no one even worked on the weekend!).

We wrangled dozens of dancing zombie fans and one very cute bulldog to end up with a spot worthy of AMC’s undead standards. And to top the week off, The Walking Dead’s Midseason Premiere broke all kinds of records with a 12.3 rating that Sunday.

The Facebook destination was a tremendous success for both AMC and Dr. Pepper… we had to keep updating the spots to keep track of the FB fans… adding almost 2 million to the number during the contest.

We’ve also included the additional spot which features the contest winner… pretty amazing guy, (and probably newest professional special effects make-up artist)!

Click here to read the full case study
Creative Development
25%
Production
50%
Design
10%
Post
15%