This was a big one. 5 original spots shot over 3 days, showcasing 4 different Food Network series and 5 custom-developed recipes using 5 different Hidden Valley Ranch flavors. We developed ideas based on casting a single Rancher family to reprise their roles throughout the entire campaign.
Each spot takes on a unique, recognizable Food Network property – Chopped, Grocery Games, Rachael Vs. Guy – and combines them with the at-home culinary exploits of our hero family, who are inspired by each show to create a fun, competitive show-like environment in their own kitchen. Between wrangling picky eaters and outfit changes and separate recipes, we ultimately ended up with 5 very exciting, very ranchified spots that felt right at home on Food Network.