Food Network came to us to create a series of vignettes integrating Hidden Valley Ranch products into easy-to-make recipes from bubbly on-air talent Sunny Anderson.
HVR’s agency was thrilled at our “ranchified” solution to this integration (and it didn’t hurt that Sunny was obsessed with their line of products).
This extensive, multi-platform execution included 15 spots spanning 11 recipes with 7 different Hidden Valley products shot over 3 days. These spots became personal :30-:60 mini-shows featuring a custom name (In the Valley with Sunny Anderson) and showing off Sunny’s bright personality and delicious ranch-inspired recipes. Our team of producers, directors, food stylists and art designers are still enjoying the leftovers.