We’re super excited about this one. From the depths of a tiny budget came a huge payoff. TLC approached us to take a shot at integrating Honda’s custom animated characters, The Spokescrumbs, into a TLC environment to highlight their newest minivan… complete with a built-in vacuum.
We gave them a custom shoot, custom composited characters into our live action shoot environment (beneath the couch cushions) and a custom script featuring the Spokescrumbs watching TLC from the comfort of their living room.
After tracking down all of the original Spokescrumbs voices and tracking in all the characters, we ended up with a super cute, super custom and super successful brand integration. Enjoy!