“Jumanji” + Viacom

We sent the stars of Jumanji through a “Teen Boot Camp” to prepare for their roles in a cross-network integration with Viacom.

We partnered with Viacom to bring Dwayne Johnson, Kevin Hart, Jack Black, Nick Jonas, and Karen Gillan together with their younger actor counterparts for a crash course on teen behavior, entertaining audiences across Comedy Central, Nickelodeon, and Nick at Nite. Working around the busy schedules of 9 movie talent, we took fans behind the scenes to make them feel like they were on the set of Jumanji expanding the film’s premise with a fun twist.

The networks and movie studio got even more out of their marketing content when Dwayne and Kevin posted our custom vignettes on their social media accounts, quickly amassing millions of views and engagements to drive viewers to the theater for opening weekend.