“Magic Mike XXL” + Bravo

Our night out with the Real Housewives of NYC to celebrate Magic Mike XXL is shaping up to be our most scintillating movie integration yet.

In our long history of movie promos with Bravo’s Real Housewives we’ve shot with their talent inside cinemas, limousines, and home theaters. But a party bus… that’s a first! We rolled with New York’s Carole Radziwill and Kristen Taekman for an evening they’d never forget, discussing their favorite parts (and body parts) of the new Warner Bros. release and recanting some wild stories of their own.

We danced around a tight production schedule to locate the right theater in New York to host the ladies, as well as the classiest nightclub on wheels complete with fog machine, neon lights, and full-service bar. We worked a little magic of our own to create custom branding for the studio within the spot by compositing the Magic Mike XXL poster art onto the theater marquee and side of the bus. If you don’t have your girls night planned yet, mark your calendar! This one is going to be BIG.

Creative Development
25%
Production
50%
Design
10%
Post
15%