TLC came to us for a one-of-a-kind event, so we knew we had to deliver one-of-a-kind spots.
These spots highlighted TLC’s hour-long special in honor of the 50th Anniversary of President Kennedy’s assassination – Letters to Jackie – which utilized celebrity voices to read some of the thousands of handwritten letters sent to Jackie following this national tragedy. In keeping with the tone, our campaign delivered tasteful, custom :10s, :20s and IPMs surrounding the special event and partnership.
