Sprite + FX

For FX’s critically-acclaimed Atlanta, we scoured the city to hear from real voices about what makes this place so unique.

We worked with FX and Sprite to create an authentic view of the Southern capital that you won’t see in a tourism video. Shot in every nook and cranny over two days, we heard from all walks of life through an extensive casting process – families, artists, dancers, musicians, skaters, students – reflecting on the diverse, funky, artistic spirit of the city.

To add to the natural tone, we recorded an original cello score from one of the participants that grounded the piece, resulting in a poetic representation of the younger generation (and Sprite’s demographic).

Creative Development
25%
Production
50%
Design
10%
Post
15%