We created a branded mini-doc series featuring organizations that help their communities during the holidays.
We continued our successful partnership with State Farm and Upworthy to find inspiring stories from around the country about non-profits with special holiday initiatives. This multi-month branded entertainment campaign provided organic exposure for these organizations around key holiday events, while driving audiences to NeighborhoodofGood.com encouraging them to volunteer in their own communities. We shot and delivered our content in a square format to further optimize this series for the Upworthy platform, and stand out natively in Facebook feeds.
Our holiday series received nearly 5 million views along with overwhelmingly positive reactions and comments. There IS some good still left in the world!