State Farm + Upworthy

We told the stories of three organizations who are helping their neighbors through technology to inspire viewers to make a difference in their own communities.

We teamed up again with Upworthy to create a series of mini-docs for State Farm highlighting forward-thinkers in the technology sector that are using their platforms to educate, equip, and inspire the next generation of entrepreneurs, filmmakers, and developers. We searched around the country for compelling stories that celebrate diversity and inclusivity, which resonated deeply with the Upworthy and State Farm audiences. Our branded content campaign also activated fans and followers to give back by driving them to State Farm’s “Good Neighbor Day.” We hope that by shining a light on these examples of selflessness, people from around the world will be encouraged to be better neighbors and give back through volunteering.

Creative Development