True Value + FYI

We inspired FYI viewers to give their walls a refresh by remixing it up with a fresh coat of style.

We set out to raise the brush on paint spots with an upbeat, music-driven vignette that heightens the senses and highlights the premium offerings of True Value. We captured the fun energy of transforming a room by turning our Los Angeles office into an artist’s studio and brushing up on our interior decor with a custom-designed wall of FYI. Finding as many interesting textures and elements as we could, we elevated this beyond a typical before-and-after piece, including an innovative paint explosion that we shot high-speed on an old cone speaker to blend the spot together.

Creative Development
25%
Production
50%
Design
10%
Post
15%