truth + Comedy Central

GOLD TELLY, BRONZE PROMAXBDA

We hit the streets of New York with comedian Roy Wood Jr. to uncover the truth about Big Tobacco advertising.

We partnered with Comedy Central and truth for a man-on-the-street campaign playing up the all-too-real racial profiling from cigarette companies in African-American communities. The Daily Show correspondent and successful stand-up comedian Roy Wood Jr. was the perfect spokesperson to bring attention to the ridiculousness of targeting black neighborhoods for smoking.

Production
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