truth + Comedy Central

We hit the streets of New York with comedian Roy Wood Jr. to uncover the truth about Big Tobacco advertising.

We partnered with Comedy Central and truth for a man-on-the-street campaign playing up the all-too-real racial profiling from cigarette companies in African-American communities. The Daily Show correspondent and successful stand-up comedian Roy Wood Jr. was the perfect spokesperson to bring attention to the ridiculousness of targeting black neighborhoods for smoking.