My Name is Francine

Generally, a director controls the artistic and dramatic aspects, and visualizes the script while guiding the technical crew and actors in the fulfillment of that vision. Francine’s definition: juggling a dozen questions simultaneously, whilst convincing the 7 year old kid that he really does like that plate of mystery food, culminating in a desperate dash to the toilet after “holding it” for 12+ hours once those magic words are uttered: “That’s a wrap.”

I remember directing my friends at my 6th birthday party – putting them in a line while I took photos, shooting my best friend Jenny Muir on a swing, catching a wistful close-up shot of my childhood crush Clinton Townsend. Who knew that one day I’d be able to make a living doing that very same thing?!

After graduating from Sydney’s University of Technology photo program, I began my professional career as a rock n’ roll photographer. What a great training ground for thinking on your feet and getting “the shot” when Billy Idol will only give you 5 minutes and refuses to put down his vodka & orange, or Cyndi Lauper insisting that she be able to see herself in the mirror at the very same moment as the photo is being taken(!) After several years of living a primarily nocturnal life I transitioned to music video production which took me from my native Australia to the greener pastures of Los Angeles, CA.

By chance, after attending the Sundance Film Festival with a short film I had produced, I was given the opportunity to write & direct a short myself. A year later I found myself back at Sundance winning an award for my film “Pig!”, which lead to more shorts (“The Date”, “The Pilot”) and quickly into commercial directing. Over the last 17 years, having the opportunity to bounce between the commercial world (too numerous to mention), documentaries (“Mosaic”), features (“Sugar & Spice”), TV films (“Go Figure”, “Cow Belles”, “Beyond the Camera: The Unauthorized Story of Charlie’s Angels”) and series (“Beyond the Plate”, “Imagination Movers”) has been nothing short of a dream!

“Never go with a hippie to a second location.”

Jack Donaghy

“Always pass on what you have learned.”


“I have work, then a dinner thing, and then I’m busy on trying to become who I am.”

Lena Dunham