BRIAN TOLLESON FEATURED IN THE NEW YORK TIMES


The NYT reached out to BT to contribute to their article “Don’t Listen to Washington, Tourist Organizations Try Telling Foreigners,” highlighting our efforts to promote the power of inclusivity and diversity in travel.

“Travel isn’t about negativity at all,” said Brian Tolleson, managing partner at the agency Bark Bark, which worked with Orbitz on a diversity-focused campaign last year. “Advertising that taps into negative sentiment risks alienating people,” he said.

“To stand up for positive values might be the best we can do in the face of whatever may happen in the political climate,” Mr. Tolleson added.

Read the Full Article Here