To celebrate the new movie ‘Almost Christmas’, we threw an exclusive listening party with VH1.
We got into the holiday spirit early this year, coming up with the concept to turn a recording studio into a winter wonderland on a weekend in early October for Ray J and Princess Love to host the cast of “Almost Christmas.” We created a warm and inviting setting where these stars could get comfortable and hang out with the Love & Hip Hop: Hollywood talent to discuss their favorite things about the holidays, their new movie, and, of course, music.
Once the egg nog started to flow, we went handheld around the space to capture all the natural fun and spontaneity – giving viewers at home an intimate all-access pass. Universal liked the content so much that they extended the promos beyond their original TRT for on-air and digital.
On Facebook, our custom vignette has reached nearly 1 million views.