American Humane + Hallmark Channel

We partnered with Hallmark Channel and American Humane to celebrate their prosocial initiative that trains and matches service dogs for military veterans.

We spent a weekend in the Hamptons with our friends at Hallmark Channel – not on vacation, but to document a special group of veterans and their service dogs as they graduated from American Humane’s new “Shelter to Service” training program.

Our nimble crew made the most of our multi-day shoot – capturing compelling moments between service members and their pups as well as authentic reactions from animal rights activists Naomi Judd and Beth Stern – to give Hallmark viewers more of the emotional, star-studded storytelling they crave, while also raising awareness for a good cause.

Production
60%
Post
40%