Claritin + ID

Our sketch artist helped a key witness clear things up in this original animated spot for ID.

Investigation Discovery wanted a custom vignette for Claritin that didn’t require a shoot, so we took a live-action idea and brought it into an animated universe. Even better, using these animated characters and storyline structure, we provided them with a repeatable franchise that they can sell to additional sponsors in the future, reusing the same animated characters and structure and just changing a few key elements each time.

We designed the story world and characters from scratch, drawing inspiration from ID’s moody programming to fit into their traditionally non-animated brand. Even with a very tight budget and timeline, we went from pre-viz to on-air in less than a month. Now that’s fast, powerful relief!

Creative Development
50%
Design
30%
Post
20%