We went on a date night…. over a game of pool to talk “Deadpool” – with Vanderpump Rules’ sweethearts Tom and Ariana.
For our latest movie integration featuring the new film “Deadpool,” Fox wanted to reach the Bravo audience in an authentic way, especially from a female perspective. We found the perfect pairing for the snarky anti(super)hero in Vanderpump Rules’ couple Ariana Madix and Tom Sandoval. We transformed a standing bar stage into a gritty dive to match the visual tone and attitude of the movie and give them an interesting location to talk about the movie.
When we’re afforded great talent, it never feels like we’re behind the eight ball. We were even able to shoot bonus footage with Tom to create a custom “Bartending Tricks” video for Instagram, arming our clients with extra content to push these integrations further into the digital space – possibly into its own short-form series.