Geico + OWN

We busted out our tweeting skills to help OWN create an integration with Geico as part of a cross-network campaign on Discovery Networks.

Our friends over at OWN asked us to produce their part of a cross-network integration with Geico on Discovery Networks about two super fans of their trending series The Haves and Have Nots. We had a little more than 15 minutes to pull this shoot together (but not very much more), so we did a wide casting pull in the Atlanta area to find the biggest fans of the show and get viewers excited about “Temptation Tuesday.”

With limited space and a tight budget, we had to make the living room and kitchen of a single loft apartment look as if they’re in different locations for the comedic payoff, while also allowing negative space for graphic tweets to be composited into the scene when OWN finished out the edit for air. And boy, could the fans relate.

 

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*Not edited by BARK BARK
Production
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