“Ghostbusters” + Destination America

Hey Sony, you need multi-platform theatrical branded content, who you gonna call?

In the spirit of Ghostbusters, we teamed up with three real ghost hunters from Destination America for a hair-raising integration to promote the highly-anticipated remake. To help conjure up this custom campaign, we did some hunting of our own for the perfect barbershop location in Atlanta to host the Ghost Brothers and interview them about their craziest paranormal experiences. With one shoot day and a tight budget, we managed to create a huge amount of content to drive viewers to a special Ghostbusters Week on Destination America and market the movie to DA’s audience across social and digital platforms.

Creative Development
25%
Production
50%
Design
10%
Post
15%