“Halloween” + AMC’s TWD

We brought Michael Myers into the world of The Walking Dead to the delight of horror fans everywhere.

We partnered with AMC and Universal to create theatrical marketing content for “Halloween” featuring Michael Myers in an unholy union of two iconic franchises as he staggered through the set of The Walking Dead. We let the suspense build by showcasing this menacing figure making his way to AMC via the show’s recognizable set pieces, bringing a special look of the film with him.

Project featured in Broadcasting & Cable

“We think this is the coming together of two really great iconic brands and the synergy that follows,” Collins said. “I think it’s cool that when you’ start watching that spot, you don’t know who it is yet. It’s kind of quiet and then that [Halloween] music pops up at the end.”

Scott Collins
President of AdSales for AMC Networks
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Project Featured in Promax Daily Brief

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Creative Development
25%
Production
50%
Design
10%
Post
15%