Hershey + USA Network

PROMAX FINALIST

Hershey’s joined our long-running Character with a Cause franchise to showcase the company’s huge pro-social initiatives that are so important to their core beliefs.

Founder Milton Hershey’s believed in doing more good with the sales of his chocolate, giving back through the school he established in Hershey, PA. We went there to give an authentic voice to this story, showing there’s more than one side to big business. The folks at Hershey were extremely pleased with how we explained their mission so simply through another successful spot in our CWAC franchise.

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Creative Development
25%
Production
50%
Design
10%
Post
15%