HGTV Smart Home: Raleigh

We poured all our knowledge into the HGTV Smart Home to make our most intelligent home promotion campaign yet! Our successful partnership with HGTV’s Home Giveaways continued in Raleigh this year with the HGTV Smart Home 2016. Packed to the brim with innovative features inside and out, we shot beautiful footage of the home and its smart design to get the Scripps Networks audience excited about winning the most groundbreaking home on the block. We worked to create a unified style between our custom sponsor vignettes to highlight some of the best state-of-the-art products integrated into the home and the overall promo campaign featuring HGTV/DIY talent Tiffany Brooks. Juggling multiple sponsors across multiple shoot days with talent, a MOVI rig, and a jib arm can be challenging, but we’ve learned over the years that having a smart plan from creative to production through post allows us to stay innovative and flexible. Even a late winter storm hitting right before our production couldn’t slow us down and, luckily, the snow thawed before we had to roll camera!

Creative Development
25%
Production
50%
Design
10%
Post
15%