ID + James Patterson’s “Murder is Forever”

We supported ID with content to launch their new series from best-selling author James Patterson.

We first partnered with ID on this series during Upfronts to create a marketing sizzle for potential advertising sponsors. For the show’s launch, ID came back to us to develop the promo campaign, which included a custom shoot, graphics package, and openings titles for the series.

We worked closely with the show’s production company to make the most out of our shoot by delivering a giant batch of content used throughout the season – our promos showcased James introducing his new series to viewers, and special in-show pieces featured James giving us his best Hitchcockian intro and outro to bookend each episode. IPMs furthered the campaign, driving fans to the accompanying books released alongside the show.

Creative Development