ID Network “ID Addicts” Promo

PROMAX FINALIST

Investigation Discovery came to us to create a series of promos to highlight the truly addictive nature of their network.

We delivered a fun twist on the pharmaceutical commercial genre, drawing attention to the uncontrollable viewing urge of the channel. This campaign featured a custom shoot and multiple spot deliveries within a modest budget. You may recognize some of the background talent!

Creative Development
25%
Production
50%
Design
10%
Post
15%