We helped Leo Burnett and Kellogg’s Frosted Mini Wheats kick off their back to school initiative by surprising a group of deserving teachers on their big day.
Leo Burnett came to us to partner with Kellogg’s Frosted Mini Wheats on a digital-first content campaign rewarding teachers for their passion, drive, and service in the community.
During a very busy first week of classes, we orchestrated having the entire student body gather for a pep rally where the teachers were surprised with messages from their students along with much needed school supplies for the year from Kellogg’s. Our three camera crews covered the action from every vantage point, ensuring we captured the most authentic moments of the reveal as well as a custom wrapped Frosted Mini Wheats delivery truck hauling all the supplies.
In less than a week, our post-production team delivered social videos for Facebook and Instagram to launch the nationwide Big Days Project sweepstakes. The videos quickly reached over 1 million views as students, parents, and teachers across the country engaged with the content and were moved to nominate a teacher in their life.
Script by Leo Burnett