Kodak Digital Frame + TLC

BRONZE PROMAXBDA

We brought TLC’s Paige Davis into the world and products of Kodak for this special integration.

We launched various products, how-to web segments, “Trading Spaces” integrated sweeps, and even a billboard in Times Square. The challenge was to connect Paige’s persona of “fix it up diva” to picture-taking to deliver the value of both brands.

Creative Development
25%
Production
50%
Design
10%
Post
15%