Lipton + Food Network

We love the opportunity to create the perfect pairing, and Food Network + Lipton Pure Leaf gave us just that! Food’s successful Chopped brand returned for more competition vignettes, this time featuring Pure Leaf Iced Tea.

Our chefs were tasked with making 1 dish in 30 minutes that complemented the tea and showcased their region of the country. We were tasked with shooting 14 spots highlighting 16 mystery ingredients, 4 unique teas, 4 regional chefs and 1 affable Ted Allen in 2 delicious days.

We also created additional on-air content with a behind-the-scenes look at the food face-off. Once each competition was over (and yes, it was real!), Ted Allen interviewed the winners for their take on the heated battle. The result was an exciting extension of the vignettes that featured more cooking, more insight and more pairings… all airing on Food Network during Chopped programming!

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Creative Development
25%
Production
50%
Design
10%
Post
15%