Lowe’s + USA

PROMAX FINALIST

Continuing our long-standing relationship with the characters at USA, we developed two custom “Character Fantasy” spots just in time for Spring.

These spots showcased just the right amount of humor and results, keeping them relatable and enjoyable while working in the much-needed products from Lowe’s. The easy part is finding the house that’s desperate for a little change – the hard part is working in two custom makeovers during one day of shooting while keeping both spaces – and spots – feeling unique and separate. We think the before and after speaks for itself.

Creative Development
25%
Production
50%
Design
10%
Post
15%