“Night School” + Viacom

Kevin Hart and Tiffany Haddish get a home economics lesson from the one and only, Martha Stewart.

We partnered with Viacom to create a cross-network, cross-platform takeover for “Night School” featuring the stars of the movie that activated viewers on linear as well as digital and social. We’re happy to have played a small role in helping the film break out at the box office during its opening weekend debut.

Script & Shoot by Viacom