Pillsbury + Food Network

We put on our boots and headed to Ree Drummond’s ranch with Food Network to get the Pioneer Woman’s spin on home cooking for the Pillsbury Bake-Off Contest.

Our multi-platform branded entertainment campaign featured Ree Drummond baking up some of her family’s favorite recipes to give Food Network fans more of the content they love while seamlessly integrating Pillsbury.

We’ve shot in many remote locations, but Pawhuska, Oklahoma was a welcome addition to get a taste of cattle country and an authentic view of her life. Our custom footage delivered months’ worth of on-air and digital content spanning the entirety of the competition – from activating home bakers to enter the contest to celebrating the winner. We aren’t allowed to enter, but we’re happy to taste-test your dish before you submit your recipe!

Creative Development
25%
Production
50%
Design
10%
Post
15%