American Humane + USAA + Hallmark

We created a powerful branded content campaign celebrating the amazing work of Pups for Patriots within the veteran community.

We partnered up again with Hallmark Channel, American Humane, and USAA to showcase the accomplishments of the 2018 Pups for Patriots program by featuring compelling true stories about the veterans and their service dogs who are overcoming incredible challenges with the help of the trainers and mentors from American Humane.

After spending a weekend in North Carolina capturing the emotional journeys of the veterans as they completed the Pups for Patriots program, our team created a long-form content piece which premiered to a standing ovation at the Hero Dog Awards. We also delivered short-form content that aired linearly and digitally.

We’re proud to have played a small role in supporting and championing this multi-year partnership between Hallmark and American Humane.

Creative Development