Sargento Cheese + Bravo

We’re always taking a fresh approach to brand integration. And nothing says fresh like a custom culinary challenge for Bravo featuring Hugh Acheson and a pair of Top Chef contestants, along with Sargento’s line of natural cheeses.

With four cheese varieties, multiple dishes, two chefs and one judge, we still pulled off a seamless integration down to the last shred.

This campaign featured original recipes from our Top Chefs incorporating Sargento cheese into their unique dishes. Each :60 maintained Bravo’s iconic Top Chef brand that has been so successfully built over 10 seasons, while marrying that to the warm, natural tone of Sargento for a perfectly seasoned spot.

Creative Development
25%
Production
50%
Design
10%
Post
15%