Three Zaytovens are better than one. We shot an exclusive performance with the super-producer to inspire viewers to enter BET’s Sprite Hot 16 Contest.
BET came to us to produce a unique on-air promo campaign for the BET Hip Hop Awards Sprite Hot 16 Contest featuring the multi-talented record producer Zaytoven as a one-man band. To get aspiring music artists and fans of BET excited, we captured Zaytoven performing his custom beat on stage with different instruments in different areas to create multiple Zaytovens playing together at the same time. To ensure the footage matched seamlessly, we maintained a constant look in lighting and atmosphere – all while managing the busy schedule of our talent.
Creative & Post handled by BET