“Tammy” + Bravo

Inspired by the new Warner Bros comedy, Tammy, we embarked on a road trip with Real Housewives Tamra and Shannon, We jumped at the opportunity to combine two of our favorite summer activities because, well, who doesn’t love movies and road trips?

We utilized the beautiful vistas of Irvine Regional Park on location in Orange County as the backdrop for our weekend getaway and put a playful Real Housewives twist on the typical family road trip…a personal driver, of course! We explored the universal themes of the movie to inspire viewers to hit the theaters and found some fun connections between Tamra and Tammy – hint, they don’t just share a first name. It always makes our life easier when talent bring candid banter to the table, and it never hurts when one of them used to work in fast food.

Within a tight budget, we managed to push the boundaries of movie integrations by placing our talent in the car and out on the open highway to discuss the film. You can be sure we drove off into the sunset in style, along with our chocolate-covered strawberries and custom TAMMY license plate.

Creative Development
25%
Production
50%
Design
10%
Post
15%