TLC Upfront Open “Life Surprises”

Part of TLC’s rebrand was to not only deliver the promise of their new tagline “Life. Surprises.”, but also in this Upfront, to explain what it meant.

The Ad Sales audience can be harsh critics of new brand positions, but we feel we successfully communicated the new essence of TLC, and teased the intimate talent-driven sponsor opportunities that this new brand position could make possible. This tape opened the presentation which featured 22 tapes that we created.

Creative Development
10%
Design
20%
Post
70%