TLC Upfront Close “Life Surprises”

Part of TLC’s rebrand was to not only deliver the promise of their new tagline “Life. Surprises.”, but also in this Upfront, to explain what it meant.

The Ad Sales audience can be harsh critics of new brand positions, but we feel we successfully communicated the new essence of TLC, and teased the intimate talent-driven sponsor opportunities that this new brand position could make possible. This tape closed the presentation which featured 22 tapes that we created.

Creative Development
20%
Design
30%
Post
50%