As Partner & Creative Director, Daniel champions the push to tell authentic, award-winning stories through a diverse lens of creators, doers, thinkers, and listeners.
At the heart of his passion is the opportunity to tell a good story for the right reason and the right audience. He’s inspired by everything and never content with the last thing he’s done. He’s fostered branded partnerships with some of the leading content creators on the planet (Hazy Mills, Cineflix, ITV, Pilgrim Studios, Nuyorican, North South, Jane Street, and Den of Thieves), developed and launched successful branded and unbranded series, hundreds of commercials, brand integrations, promos, upfront/sales tapes, and short form content to go along with full-length television shows and short films. His digital and social content has amassed over 100M views for the biggest brands, movies, and networks in the world. He’s spoken at conferences, on podcasts, written widely published articles, and worked with the most recognizable stars in the world (Dwayne Johnson, Kevin Hart, Jack Black, Neil deGrasse Tyson, Jason Derulo, Amy Schumer, Wanda Sykes, Ike Barinholtz, Gabrielle Union, Stephen Colbert, Karen Gillan, and many more).
Some of his network and movie studio clients include CNN, TBS, TNT, Adult Swim, Cartoon Network, FX, A&E, Comedy Central, MTV, Vh1, BET, AMC, Food Network, HGTV, Discovery Channel, Investigation Discovery, Animal Planet, Bravo, TLC, 20th Century Fox, Universal, Disney, Warner Bros, and Sony. As a writer, director, producer, and editor he’s had the opportunity to create multi-million dollar campaigns for hundreds of brands including Absolut, Acura, AFLAC, Allstate, American Cancer Society, AT&T, Bank of America, Bayer, Campbell’s, Capital One, Clorox, Coca-Cola, Delta, Dove, FIFA, Geico, General Mills, Hasbro, Hershey’s, Honda, Johnson & Johnson, Kohl’s, Kraft, Lexus, Lipton, Macy’s, Marriott, Mercedes‑Benz, Microsoft, Minute Maid, Nationwide, Nintendo, Orbitz, Outback Steakhouse, P&G, Pampers, Pantene, Pillsbury, Quaker Oats, Royal Caribbean, Sargento, Sherwin‑Williams, St. Jude Children’s Research Hospital, Starbucks, Subaru, Target, The Home Depot, Toyota, Welch’s, Yoplait, and Ziploc.
He also leads much of the pro-bono and pro-social initiatives in the local and broader community, including working with the Center for Civil and Human Rights to develop an augmented reality app that enhanced the visitor experience of the Center while bringing attention to important civil and human rights issues. He’s developed a close collaboration between Change.org, the CCHR, and LGBT Institute to create a new platform for people to support petitions and movements curated by the Center. He worked with Former Mayor Kasim Reed of the City of Atlanta to recognize hard working members of the sanitation department as part of Discovery Network’s national Project Thank You campaign. He led the charge to form an alliance with re:imagine/ATL to foster diverse youth talent within the industry, creating award winning content for them as well as year round teaching events for low-income high school students who want an opportunity to get into the industry. He supports local non-profit organizations such as Habitat for Humanity, Hosea Helps, and Goodr with volunteer and marketing content to help raise awareness around their fundraising and donation efforts. He also consistently participates in local volunteer events, like Comcast Cares Day where he helped revive the Plaza Theater to ensure this Atlanta landmark continues to thrive. As a local business owner, Daniel has played a major role in driving entertainment business to the community in support of the Georgia tax credits program as well as thousands of local crew from the industry.
His work has been nominated for Emmy and Grammy Awards, won multiple Gold, Silver, and Bronze statues at Cannes Lions, PromaxBDA, Telly Awards, Addy Awards, Mark Awards, and honored by Digiday and Webby Awards.
In another life, Daniel worked at National Geographic Television in Washington, D.C. He’s a graduate of the University of Georgia, Grady College of Mass Communication.
Outside of work he enjoys tennis, travel and vinegar-based foods, experiencing it all with his wife Teresa, daughter Lucy, son Murphy, and dog Raccoon. He can remember when going to the movies was $5.