We took a stand against domestic minor sex trafficking by driving 72 school buses representing the 3,600 kids sold for sex in Georgia each year in a traffic-stopping stunt through Atlanta.
We partnered with BBDO Atlanta, Porter Novelli, and Street Grace to pull off this massive activation and make a statement during National Slavery and Human Trafficking Prevention Month. We helped coordinate efforts with the State’s Attorney General, Department of Transportation, Atlanta Police Department, and Gwinnett County School District to raise awareness around this horrific issue affecting children in Georgia and throughout the country.
After wrapping the school buses with compelling messages to draw attention from onlookers like “One bus = 50 kids sold for sex each year in Georgia” and “If this traffic makes you mad, help us stop it,” they were driven by 72 volunteer bus drivers into the city and parked at Atlantic Station where a press conference was held by Attorney General Chris Carr, Gov.-elect Brian Kemp, other state officials, and advocates. From there, the mile-long line of buses made their way through Midtown/Downtown to Mercedes-Benz Stadium where Super Bowl 53 will be hosted in February.
We recruited dozens of crew members, led by director Meg Gamez, to capture this prosocial event from every angle and perspective to create a mini-doc that will be distributed by Upworthy later this month. The Stop Traffick campaign received local and national attention, including coverage by The New York Times and The Washington Post.