G4’s audience is tough. Savvy, relentless, zero tolerance.
The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts.
Our pitch was to show the results on some favorite archetypal heros of gaming, who’s players didn’t have broadband.
Our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex.